Accelerating growth through design

Helping startups supercharge their growth with modern apps and websites

Dive in
I’m a freelance product designer, specialising in UI, design systems and motion.
Ask a question

Powered by scalable systems

I build design systems in line with industry-leading logic that bridge the gap with code and make future edits as easy as one click.

Crafted through creative selection

I believe in wild ideas, broadening perspectives, eclectic inspiration and fast iteration.

Brought to life with motion

I design fluid interactions inspired by the natural world. Experiences should feel playful, discoverable and in tune with our intuition.

TOBY GLASS
Set up a chat

Our skillset

Brought to life with motion

I build flexible design systems in line with industry-leading logic that bridge the gap with code and make future edits as easy as one click.

Our skillset

Backed by prototype testing

I create ultra-realistic prototypes in Figma (or Protopie for advanced interactions) that can be published to platforms like Maze for user testing. This allows for rapid feedback on design ideas as we iterate, so we can get closer to what connects with users, faster.

Our skillset

Powered by scalable systems

I build flexible design systems in line with industry-leading logic that bridge the gap with code and make future edits as easy as one click.

01/03

Powered by scalable systems

I build flexible design systems in line with industry-leading logic that bridge the gap with code and make future edits as easy as one click.

Hey, I'm a digital product designer from the UK
I design fluid interactions
and integrated 3D renders
that make apps and websites a joy to use
and alleviate real-world problems

I'm a digital product designer from the UK, based in Dubai.

I design fluid interactions and integrated 3D renders that make apps and websites a joy to use, and alleviate real-world problems.

01/04

Powered by scalable systems

I build flexible design systems in line with industry-leading logic that bridge the gap with code and make future edits as easy as one click.

Design systems

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Scalable CMS.

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Make it pop.

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Design systems

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Make it pop.

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Promo videos

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Services

Apps

I build scalable design systems in line with industry-leading best practices that bridge the gap with code and make future edits as easy as one click.

Chat about it

Websites

I build scalable design systems in line with industry-leading best practices that bridge the gap with code and make future edits as easy as one click.

Chat about it

3D renders

I build scalable design systems in line with industry-leading best practices that bridge the gap with code and make future edits as easy as one click.

Chat about it
Trusted by startups and market leaders

I’ve worked with seasoned teams to reimagine the digital landscape of some of the Middle East's leading organisations. Recently, I've been helping startups create apps that attract long-lasting users.

2022
App
Website
Design system
Promo videos
Redesigned the app and website for the upcoming relaunch. Constructed a scalable design system and created animated 30 second promo videos.
2022
App
Website
Design system
Web app and website for a startup SaaS product. Full details are under wraps but looking forward to sharing the end result soon!
2021-2022
Website
Design system
Implemented the new Abu Dhabi Ports Group design system across all 9 subsidiary websites across their economic cities, logistics, maritime and ports clusters.
2021
Website
Designed Bupa's onboarding journey which enabled users in Saudi Arabia to easily find the best health insurance plan for their needs.
2021
Website
Designed and animated the website for the launch of the UAE Ministry of Industry and Advanced Technology. Interaction design in Protopie.
2021
App
Worked with the heads of credit cards and accounts to build instant product application journeys for First Abu Dhabi Bank's mobile app.

by enhancing

Convenience

People want
to change

But it’s not always convenient to do so. Consectetur adipiscing elit. Bibendum aliquam mauris, libero tortor vestibulum ornare neque, porttitor nisi. Lacus semper libero vitae nisi ante.

and

Desirability

Headline can go across 2 lines

But it’s not always convenient to do so. Consectetur adipiscing elit. Bibendum aliquam mauris, libero tortor vestibulum ornare neque, porttitor nisi. Lacus semper libero vitae nisi ante.

Purpose

Reason #1

Headline can go across 2 lines

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Tempor a pharetra in tellus curabitur. Fermentum, sollicitudin mattis lorem cras amet congue duis. Dictum blandit adipiscing aliquam sit dis elit turpis ipsum.

Reason #2

Headline can go across 2 lines

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Tempor a pharetra in tellus curabitur. Fermentum, sollicitudin mattis lorem cras amet congue duis. Dictum blandit adipiscing aliquam sit dis elit turpis ipsum.

How it's done

01

UX & UI

After initial sketches, research, and user flows to determine the optimal positioning for your product, I build an ultra-flexible design system in Figma, and use it to create a UI that makes an impact with customers and achieves your business objectives.

02

Motion

I use Protopie or Principle to design rich interactive prototypes that we can test out before committing to code, and After Effects for more advanced animation and presentation.

03

3D

I use Blender to model 3D objects and immersive scenes for use in our UI. It’s also immensely powerful for photorealistically presenting your product in its best light and building excitement for customers.

About me

I've worked with seasoned teams to reimagine the digital landscape for some of the Middle East's leading organisations, including new instant product journeys for First Abu Dhabi Bank, the website for the launch of the UAE Ministry of Industry and Advanced Technology, onboarding for Bupa and implementing Abu Dhabi Ports Group's design system across all nine subsidiary sites.

I'm driven by my curiosity and love for the craft – to go beyond the ordinary and create more immersive experiences that have a greater impact on users. I use animation to reflect the natural world and play into our intuition, and I build ultra-flexible design systems in Figma that supercharge design efficiency and bridge the gap with code.

I believe every product should have a purpose – to inspire change, to enhance and simplify or to solve a real-world problem. When an idea is sparked by a genuine need and a strong foundation, there are no limits on what we can create.

Toby Glass